Complex issues


IP, ICT and commercial contracts

We have a dedicated team of IP, technology and commercial contract specialists who are experienced in contentious and non-contentious matters. We have advised on many high profile transactions and reported cases. Much of our work has international reach, including advising global, household name clients on multi-jurisdictional issues.

Our technical expertise is augmented by a detailed knowledge of many sectors including retail, fashion, media, sport, IT, publishing, insurance, advertising, energy and gaming.

Our core specialisms include:


Selected directory listings   

  • "We had a great outcome and the way they handled it was very effective and commercial" - Chambers UK 2016
  • "A very strong team" - Chambers UK 2016
  • "Truly excellent" - The Legal 500, 2015 edition 
  • RPC’s ‘open and innovative approach differentiates it’ and the firm is ‘particularly good at cutting its cloth to budgets’. The dedicated, standalone practice is noted for its commerciality, and takes ‘a genuine interest in our business’" - The Legal 500, 2015 edition 
  • "They have taken the time over the years to understand our business and always have the needs of the business in mind when providing their advice" - Chambers UK 2015 
  • "They managed our trial brilliantly" - Chambers UK 2015 
  • "They're very aware of the time limit in turning around contracts and legal documents, and their advice is second to none." - Chambers UK 2015 
  • "They co-ordinate all their advice and present it in the same way. A really joined-up service for multi-country outsourcing" - Chambers UK 2015 
  • "The ‘very responsive and client-centric' RPC attracts praise for its commercial acumen, and is considered ‘a breath of fresh air'." - The Legal 500, 2014 edition 
  • "A slick operation with great clients and a welcome commercial edge" - World Trademark Review, WTR 1000 2014 
  • "They're extremely commercial, giving us the advice we need in a form they know will be appreciated by our key decision makers" - Chambers UK 2014 
  • "They've built up a very detailed understanding of our business" - Chambers UK 2014 
  • "Strong reputation in the market for its dedicated commercial practice.... Clients highlight the strategic, commercial and tailored nature of advice" - Chambers UK 2014 
  • "At RPC, the team’s ‘business acumen really shows through, rather than just legal opinion’, and ‘even at junior level the work is always to a very high standard’" - The Legal 500, 2013 edition 
  • "Eschews a textbook style for a more nuanced and creative blend of commercially orientated and legally considered advice" - World Trademark Review 1000, 2013 
  • "RPC is renowned for advising on all manner of IP rights for clients in the fields of advertising, gaming, insurance, IT, media, publishing and sport. The team excels equally at litigation and non-contentious work ordination of trade mark disputes" - Chambers UK 2013 
  • "Clients say that 'commercially and tactically, their advice is spot-on and very astute.' One source was pleased with the 'gold-plated service and great working relationship'" - Chambers UK 2013  



Examples of relevant work


  • Associated Newspapers Ltd v Express Newspapers Ltd (trade mark)
  • Leofelis v Lonsdale Sports Ltd (trade marks)
  • Sir Robert McAlpine Ltd v Alfred McAlpine Plc (passing-off)
  • Royal & Sun Alliance v Motivano (IT)
  • Oakley Inc v Animal Ltd (designs)



  • Advising Tesco Stores Ltd on its highly innovative and strategically critical £100m+ Next Generation Network Project. The project will streamline and consolidate Tesco's global telecommunications services under a major outsourcing arrangement and will bring together all of its existing communications infrastructure (over 1,800 sites and 4,000 people in 16 countries). We worked closely with Tesco throughout the contract process in a project involving our specialist technology and outsourcing teams
  • Advising Waterstone's Booksellers Limited with the procurement of a new centralised distribution system and automated consolidation centre to be managed by Unipart Logistics. This 10-year €200m arrangement will handle over 70 million books annually, from receiving them from suppliers through to delivery to high street stores and internet customers, making it an absolutely critical strategic development for Waterstone's
  • Establishment of a social networking site and electronic gift vouchers system for HMV Group Plc
  • Major international trade mark and copyright acquisition and licensing agreements for Sports Direct including Umbro, No Fear and Lonsdale brands
  • £350m acquisition of European trade mark portfolio of tissue products by SCA AB from Proctor & Gamble plc
  • Acquisition of Hit Entertainment Plc (owner of Thomas the Tank Engine and Bob the Builder) by Apax for circa £450m
  • £60m equipment fit-out of new print site for Associated Newspapers Limited

For more information about our IP, Technology & Commercial Contracts practice please contact Jeremy Drew (




To read our latest IP publications, click here.To read our Technology publications, click here.