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Marlon Cohen
Senior Associate

Marlon is an experienced commercial lawyer, specialising in complex strategic work for clients in the media, retail and technology sectors.

His wide-ranging practice covers all sides of the media, broadcasting and communications spectrum, acting for brands and content owners, global platforms, broadcasters and telecoms companies on a broad range of commercial and content-related matters. Specialising in complex commercial contracts and technology arrangements for clients, he often works for both suppliers and customers of services. Relying on his extensive in-house and private practice experience he is consistently able to find the best outcome for his clients.

He regularly works on complex commercial work with a media focus including sponsorship and endorsement deals (including sponsorship tie-ups with Team GB and Paralympics GB for the 2020 Tokyo Olympics), marketing related agreements (such as creative agency, media buying, and talent agreements), broadcasting, digital content and production agreements, publishing deals, as well as more tech/digital focused deals (including gaming platform, digital multiplex, content distribution and transmission arrangements).

Much of his work is for digital/media clients, but he also regularly advises brands in other sectors, including retail, food and drink, leisure, insurance and financial services.

Relevant work

Household name global platform on the co-financing and production of a linear reality television series and its associated social "shoulder content", as well as related content licensing, talent and product placement rights

A well-known brand on its exclusive branding and sponsorship arrangements for venues and locations at the O2 Arena in London

An international drinks company on their global RFP for media buying services and associated negotiations with different media agencies

Large UK supermarket on the lifecycle of its arrangements to set up, run and wind down its branded mobile network offering

A postal service and courier company on its arrangements with Alibaba to set up a branded storefront on Tmall.hk (the largest business to consumer retail platform in Asia). This involved negotiating contracts for the Chinese platform, contracts with British retailers to sell their products into China, as well as for the fulfilment services to deliver products ordered through the storefront.
 

Memberships

Digital Media Group – Society for Computers and Law