Fresh Perspectives

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Bringing a fresh perspective to game changing developments within the sporting world, from the commercial to the regulatory - across all sports. We combine blog style updates with articles for leading publications, always with a twist.

Publication

Sports Ticker: Sport stars' NFTs, the 2026 World Cup hosts and a sustainable F1 partnership - a speed-read of commercial updates from the sports world

Topic: Sports 01.07.2022 Read more
Publication

Sports Ticker (17 June 2022) - PGA Tour vs LIV Golf, BT x WBD deal and AC Milan sale - a speed-read of commercial updates from the sports world

Topic: Sports 20.06.2022 Read more
Publication

Sports Ticker (20 May 2022) - Rugby World Cup, BT x Warner Bros Discovery merger and the end of EA x FIFA's partnership- a speed-read of commercial updates from the sports world

Topic: Sports 20.05.2022 Read more
Blog

Football regulator heralds new era for The Beautiful Game

Topic: Sports 18.05.2022 Read more
Publication

Sports Ticker (06 May 2022) - W Series, an independent football regulator and broadcasting battles – a speed-read of commercial updates from the sports world

Topic: Sports 06.05.2022 Read more
Publication

Sports Ticker (22 April 2022) - Lamborghini esports team, World Rugby red card and Victoria 2026 Commonwealth Games - a speed-read of commercial updates from the sports world

Topic: Sports 22.04.2022 Read more
Publication

Sports Ticker (8 April 2022) - Gucci x Grealish, The Boat Race returns and CAP's new rules for gambling ads - a speed-read of commercial updates from the sports world

Topic: Sports 08.04.2022 Read more
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Publication

Sports Ticker (25 March 2022) - F1 gearing up, Cardiff City dispute settled and Saudi-backed golf competition launches

Topic: Sports

Published by Jeremy Drew, Head of TMT and more.

In a fortnight which has seen the return of F1 in Bahrain, and the surprising retirement of tennis world number one Ashleigh Barty aged 25, we feature the recent settlement between Cardiff City and former owner Sam Hammam, the Premier League's first NFT partnerships and the Leicester Tigers salary cap investigation. We also take a look at F1's most recent sponsorship deal and the Saudi-backed golf Super League.

25.03.2022 Read more
Publication

Sports Ticker (10 March 2022) - Disney's gamble, Netflix's gaming play and rugby league governance shake-up - a speed-read of commercial updates from the sports world

Topic: Sports 11.03.2022 Read more
Exterior and sunset
Publication

Sports Ticker (24 February 2022) - Man City's foray into the metaverse, "Greek Freak" signs with WhatsApp and Silver Lake invest in All Blacks - a speed-read of commercial updates from the sports world

Topic: Sports

Published by Jeremy Drew, Head of TMT and more.

In a fortnight which has seen the LA Rams defeat the Cincinnati Bengals at Super Bowl LVI, Kell Brook end his bitter rivalry with Amir Khan in dramatic fashion, and speculation around the Saudi Golf League intensify, we feature the recent private equity-backed investment in the All Blacks, Man City's stadium construction in the metaverse and Fanatics‘ acquisition of lifestyle brand Mitchell & Ness. We also take a look at UEFA‘s announcement that Socios.com is to become its Official Fan Token Partner, the NBA‘s Giannis Antetokounmpo‘s (affectionately nicknamed the “Greek Freak“ due to his incredible speed and 6ft 11in frame) long-term deal with WhatsApp and the US Women‘s football team's $24 million settlement of its equal-pay legal action.

24.02.2022 Read more