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Influencers and retailers remain under intense ASA scrutiny

Published on 01 June 2021. By Joe Lippitt, Senior Associate and Harvey Briggs, Trainee Solicitor

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Influencers, and the retailers whose products they are advertising, continue to be put under the Advertising Standards Authority's (ASA) microscope for failing to comply with ad rules. The ASA has put influencers and brands on notice after a monitoring sweep of influencer posts carried out last year revealed widespread failures to adequately disclose ad content. Following the monitoring sweep, the ASA has also released practical guidance to help educate influencers and ensure any ads they post are CAP Code compliant.

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