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Using was/now price reductions

Published on 03 September 2019. By Oliver Bray, Partner and Nandeep Judge, Paralegal

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A recent ASA decision against Zestify Media has confirmed that a “WAS” price must represent a genuine saving when compared with a “NOW” price. This means checking that sales were actually made at the higher price during the relevant period and ensuring you don't advertise the lower price for materially longer than the higher price.

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