Latest by Simon Edwards


What if the CEO asks me about… the latest online customer solutions?

Published on 01 December 2020. By Simon Edwards, Partner and Paul Joukador, Partner

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Nine months of extreme disruption has accelerated retail brands' need to maximise their online shopping experience. With Covid-19 restrictions here to stay for the foreseeable future, and the future purpose of the physical store being re-examined, there is no doubt that online will continue to be a key consumer interface.

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Dear Legal, can we put a laundrette in store?

Published on 28 November 2019. By Simon Edwards, Partner and Rachael Ellis, Associate

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How should brands navigate a change to their high street store space?

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Shop til' you Pop: Amazon's Electric Avenue

Published on 27 June 2019. By Simon Edwards, Partner and Rachael Ellis, Associate and Lucy Baughan, Associate

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Amazon is opening 10 pop-up shops in the UK, as a platform for over 100 small online brands to start selling via bricks and mortar. The pilot will run throughout the UK for around a year, with each pop-up opening for between six to eight weeks.

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Looking at the success of the UK's war on plastic

Published on 29 May 2019. By Simon Edwards, Partner

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Savvy brands will be working to realise the potential of reducing plastic consumption; not just from a sustainability perspective but also from a sales and branding perspective. Not only could it help to save the penguins, but also to boost sales.

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