Fresh Perspectives
On this page
Bringing a fresh perspective to game changing developments within the sports and esports world, from the commercial to the regulatory - across all sports. We combine blog style updates with articles for leading publications, always with a twist.
Sports Ticker #104: European sponsorship record growth, Germany's Adidas to Nike swap and Formula E shifts gears – a speed read of commercial updates from the sports world
Topic: Sports 28.03.2024 Read moreSports Ticker #103: Paralympics' media reach, Super League trade mark, and Red Bull Padel – a speed read of commercial updates from the sports world
Topic: Sports 15.03.2024 Read moreSports Ticker #102: Giant joint streaming venture, UEFA's environmental efforts and Casemiro's move to Adidas – a speed read of commercial updates from the sports world
Topic: Sports 23.02.2024 Read moreSports Ticker #101: AB InBev's Olympic Gold, UEFA's commercial rights, and Snooker in Saudi Arabia – a speed read of commercial updates from the sports world
Topic: Sports 02.02.2024 Read moreSports Ticker #100: Earps' SPOTY win and shirt sell out, smart ball company raises US$15m, and Unilever sponsors UEFA – a speed read of commercial updates
Topic: Sports 21.12.2023 Read moreSports Ticker #99: Golf's big hitters, Women's FA breakaway and tennis elite tour – a speed read of commercial updates from the sports world
Topic: Sports 08.12.2023 Read moreSports Ticker #98: Sports Business Awards 2023, Las Vegas Grand Prix, and the brands changing the world through sport
Topic: Sports 24.11.2023 Read moreSports Ticker #97: Esports World Cup 2024, the increasing value of women's sports and European Super league
Topic: SportsIn a fortnight which saw DAZN secure exclusive F1 rights in Spain until 2026, Jude Bellingham become the first England player to win the Kopa Trophy for best performing under-21 player in the world, and FIFA ban Luis Rubiales for three years from all football activity, we bring you updates on Saudi Arabia's new Esports World Cup, planned increases in investment in women's sports and the marketing value of influencer athletes.
10.11.2023 Read moreSports Ticker #96: Russia's Olympic suspension, FIFA's five time zones and 2023's most marketable athlete – a speed-read of commercial updates from the sports world
Topic: Sports 26.10.2023 Read moreSports Ticker #95: female F1 test-driver, blockchain in cricket and Berlin marathon disruption – a speed-read of commercial updates from the sports world
Topic: SportsIn a fortnight which saw a delay in the implementation of the National Football Agent Regulations in England pending the resolution of private arbitral proceedings, and the release of the Beckham documentary on Netflix, we bring you updates on the first female F1 test driver in 5 years and disruption to the Berlin marathon by climate protestors. We also cover the Rugby World Cup's potential new pay wall, the use of blockchain in cricket and, of course, the sale of Travis Kelce's American Football jerseys rocketing 400% thanks to Taylor Swift.
11.10.2023 Read more