Advertising & marketing
The ASA’s new UK Scam Alert System
What is the latest tool in the ASA’s technology toolbox to combat misleading advertising online?
Read moreWish.com: sexually explicit in-app ads deemed offensive and inappropriately targeted
Will an ad of a sexually graphic nature be deemed to be inappropriately targeting consumers and causing harm and offence if it appears on general audience platforms?
Read moreBOXT: ‘next day delivery’ and comparative pricing claims
How careful do you need to be with “next day delivery” claims? And is one product comparison enough when making a price comparison claim?
Read moreSky UK: clarity over upfront costs and different fees charged to different groups
Do you need to include additional upfront costs in the main body of your ad? And how clear do you need to be about different fees being charged to different groups of consumers (eg existing vs new customers)?
Read moreP&G: verification requirements in comparative advertising campaigns
How much detail do you need to include to meet the verification requirements under the CAP Code when making comparisons with identifiable competitors?
Read morePlayrix: gameplay footage must be representative of the gaming experience
When advertising a game, can you use gameplay footage which does not actually feature in the game, or only features to a limited degree?
Read moreCAP warns against promotion of “bad betting behaviours”
What has CAP identified as promoting “bad betting behaviours”?
Read moreASA ruling on Missguided Ltd – the fine line between the mildly sexual and the objectification of women
Were poster ads released by clothing company Missguided on public transport overly sexualised, inappropriate or likely to cause serious offence?
Read moreASA ruling on ASOS – use of “affiliate” for a marketing communication
Is the use of “affiliate” sufficiently clear to identify an affiliate advertorial as a marketing communication?
Read moreASA ruling on Boohoo.com – “Up to x% off everything” and countdown clocks
Can retailers use time limited offers on their website (eg using countdown clocks), and claim they have a sale of “up to x% off everything?”. Does the line “applicable to selected lines only” work as a disclaimer if not “all” your products benefit from the discount?
Read moreASA ruling on ASTOK Ltd t/a TVBet – unsubstantiated superiority claims
Did TVBet release ads which were misleading and unverifiable by claiming that they were #1 and that they had the biggest sports jackpot?
Read moreASA ruling on EE – misleading and ambiguous mobile network claims
Can mobile network providers claim superiority for a service they provide on their network in their ads?
Read moreMake sure the price is right: using reference pricing in ads – Committee of Advertising Practice releases update on pricing practices
What are the key points to be considered when using reference pricing in your promotions?
Read moreCAP’s new “Quick Guide to Advertising Consumer Surveys”
How does the new “Quick Guide” ensure that marketing claims are made in a manner that complies with the CAP Code?
Read moreA summary of the ASA Annual Report 2019
What are the key points arising from the Advertising Standards Authority (ASA) 2019 annual report, published on 3 June 2020?
Read moreASA ruling against Revival Shots
Can companies make health claims in ads for their food products?
Read moreComplying with ASA rules during a pandemic
In light of the new UK’s Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) Guidance, what do brands need to be aware of when marketing during the COVID-19 pandemic or similar “exceptional circumstances”?
Read moreASA ruling against Coral – “Have another go” and socially irresponsible gambling
How careful do you have to be when advertising repeat gambling?
Read moreCAP issues advice notice on the marketing of gambling on eSports on social media
How do gambling operators stay on the right side of the advertising rules when creating marketing for gambling on eSports on social media?
Read moreGender stereotyping and “that girl boss thing”
ASA ruling against PeoplePerHour.
Read moreGender stereotyping and the use of one gender in an ad
ASA ruling against PC Specialist
Read moreInfluencer marketing, alcohol and youthful looks
ASA ruling on Sazerac UK Ltd t/a Southern Comfort
Read moreInfluencer marketing and obvious brand references
ASA ruling on idesigngold.com
Read moreNew CAP/CMA Guidance: #Ad(vice) for Influencers
What should influencers do to avoid falling foul of the Committee of Advertising Practice’s (CAP’s) standards on labelling ads?
Read moreOnline Affiliate Marketing: New CAP advice note
What should brands do to ensure that their affiliate marketing complies with the CAP Code?
Read moreASA issues guidance on how to deliver a compliant marketing subscription box
How careful do you need to be when offering a free trial? What does a free trial “subscription trap” look like? And how do you avoid setting one?
Read moreASA ruling on Dyson
How careful do you need to be when making factually correct claims in a context which might change their meaning?
Read moreASA ruling on Merkur Cashino Ltd
Can ads on the back of bus tickets be seen to target protected age categories?
Read moreASA ruling on Casumo
Can a gambling ad be seen to be targeting vulnerable consumers if it appears in a Google search result for those trying to “unsubscribe” from gambling ads?
Read moreASA ruling on promoting alcohol – Tequila Rose
What if your influencer looks younger than they are when it comes to posts promoting alcohol?
Read moreASA ruling on Imperial Tobacco
When can e-cigarette advertisers encourage “new” users of their products?
Read moreASA ruling on phrases which may have a sexual connotation – Boohoo.com
How easy is it for a campaign to be deemed “socially irresponsible” where it refers to a phrase which could possibly have a sexual connotation?
Read moreASA ruling on “humorous” tweets – Burger King
How careful do you need to be when using topical events to let loose a branded tweet? Put another way, was the combination of Nigel Farage, “milkshaking” and “#justsaying” a responsible tweet by Burger King?
Read moreWhat is the right hashtag to use when labelling an ad
What is best, and worst, practice in labelling a post as an ad?
Read moreASA ruling on “#brand ambassador” – Cocoa Brown
Does the use of “#brand ambassador” in an Instagram caption make the post easily identifiable as an ad?
Read moreASA ruling on contractual relations Brooks Brothers
Can a post by an influencer be deemed to be an ad, even when the post is at the influencer’s own initiative and to his own followers, and not at the direct request of the relevant brand?
Read moreASA seeks injunction for email sent to wrong recipient
ASA v Robert Neil Whyte Mitchell
Read moreASA ruling on using under 25s in betting ads - BetIndex Limited
Can a gambling ad use the image of a person who is under the age of 25? What if they are not singled out in the ad ie they do not seem to be playing a 'significant role' in the ad?
Read moreASA rules on inappropriate targeting of gambling ads
Are ads for age restricted promotions appropriate in a free to play app? If not, who is responsible for ensuring that under-18s are not exposed to inappropriate ads for their age?
Read moreSky Bet “sports noggin” ad crosses line on guaranteeing betting success
Can gambling operators imply that a good knowledge of sports may result in betting success?
Read moreASA ruling on extending closing dates - Ogilvie
Does the illness of a key staff member and/or technical issues constitute unavoidable events beyond the control of a promotor, in order that they can exercise a contractual right to extend the end date of a promotion by 12 months?
Read moreASA ruling on sales and introductory offers - Furniture Village
Can advertisers make reference to both a “Sale” and an “Introductory Offer” in respect of the same promotion?
Read moreASA rules on price comparisons – Samuel Windsor
Can a retailer compare its prices to “typical high street prices”? Does it help if you explain the basis of those "typical" prices?
Read moreAldi rapped for misleading shopping basket price comparison
In what circumstances will a multi-production comparison be considered fair?
Read moreASA ruling on gender stereotyping – Volkswagen
When does an ad perpetuate harmful stereotypes?
Read moreASA ruling on gender stereotyping – Buxton
Can you still use gender stereotypical roles in your ads, even with the ASA’s new gender stereotyping rules in play?
Read moreComplaint against e-cigarette poster on grounds of targeting is dismissed by ASA - BAT
Read moreASA ruling on alcohol and social responsibility - Macallan
How easy is it for an alcohol ad to breach advertising rules on “social responsibility” when it includes daring or potentially dangerous behaviour? Does including elements of fantastical situations help you?
Read moreASA ruling on gender stereotyping Philadelphia
When does an advertisement perpetuate harmful gender stereotypes? Will humour save you?
Read moreThe ASA’s Love Island “cheat sheet”
At the end of July, the Advertising Standards Authority (ASA) published a cheat sheet for Love Island contestants, celebs and influencers with guidance on how to declare ads on social media.
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