Advertising & marketing

Snapshot

Changes to the BCAP code regarding “pester power”

03 October 2016

Can you tell when an ad is “persuading” kids to get their parents to buy them something, as opposed to simply “encouraging” them? And did you remember that “pester power” falls within the “Banned List” of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs)?

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Snapshot

ASA - Advertising to children: Inappropriate targeting

Published on 03 October 2016. By Oliver Bray, Partner

Will an age warning be enough if placed before a scary ad?

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Snapshot

ASA

Published on 03 October 2016. By Oliver Bray, Partner

Will an age warning be enough if placed before a scary ad?

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