Advertising & marketing

Snapshot

ASA: "our best prices" claim misleading – Sky UK

09 August 2018

What does "our best prices" actually mean? Does it mean our best prices for the relevant products at the time the ad appears? Or does it mean our best "ever" prices or our best prices for a "reasonable" amount of time before the offer?

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Snapshot

ASA refers Viagogo to Trading Standards for misleading advertising

09 August 2018

How likely is the ASA to impose further sanctions when an entity fails to act upon the ASA's instructions?

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Snapshot

ASA: "studio-quality" camera claim not misleading - Apple

09 August 2018

What factors will the ASA consider when assessing statements made in ads? And what meaning will be given to industry standard terms when used in a different market context?

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Snapshot

ASA: "was" prices did not represent genuine savings against usual selling prices - Currys

09 August 2018

Can "was" prices be used in ads if the prices claimed were used many months before the promotion?

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Snapshot

CAP announces 12 month review of rules on advertising HFSS products

09 August 2018

The Committee of Advertising Practice (CAP) has announced the terms of reference for its review of the rules introduced in 2017 on the advertising of food and soft drinks high in fat, salt and sugar (HFSS) in non-broadcast media.

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Snapshot

CAP consults on harmful gender stereotypes

09 August 2018

The Committee of Advertising Practice (CAP) has launched a public consultation on a new rule to tackle harmful gender stereotypes in advertising, as well as guidance to advertisers on how the new rule should be interpreted in practice.

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Snapshot

CAP Guidance on 'Compulsory costs and charges: Delivery charges'

09 August 2018

How should retailers advertise their delivery charges, in order to comply with the Committee of Advertising Practice’s (CAP) new guidance?

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Snapshot

Key principles of ad disclosure

11 April 2018

What are the rules around disclosure of marketing communications?

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Snapshot

ASA ruling on Ryanair's claim: "Europe's number one airline"?

11 April 2018

How will the ASA interpret a claim to be "number one" in the context of widespread negative publicity?

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Snapshot

ASA call for evidence on recognition and labelling of online ads

11 April 2018

Do consumers have a clear understanding of the labelling used for online ads?

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Snapshot

ASA guidance on promotional marketing for subscription models

11 April 2018

What guidance does the ASA provide regarding advertising for 'free trials' (and similar promotional techniques) for subscriptions?

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Snapshot

ASA ruling on Amazon TV ad interacting with AI

11 April 2018

Was a TV ad which interacted with an Amazon device to place an unwanted order socially irresponsible?

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Snapshot

ASA Ruling on News UK & Ireland Ltd t/a News UK

18 December 2017

The Times ran a promotion offering “two Legoland tickets for £10” upon the collection and redemption of four unique codes. The small print at the bottom of the promotion included “subject to availability” but did not include a closing date.

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Snapshot

ASA Ruling on American Express Services Europe Ltd American Express

18 December 2017

The ASA has banned American Express’ “Everything Has an Upside” ad for their Platinum Cashback Everyday Credit Card, after ruling that it had exaggerated the claim that consumers get 5% cashback on all purchases.

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Snapshot

ASA Ruling on Bonne Terre Ltd t/a Sky Bingo – marketer responsible for non-compliant advertorial, despite not authorising the ad

18 December 2017

What does an advertorial need to display in order to be clearly identified as a marketing communication for the purposes of the CAP Code, and who bears responsibility for a breach?

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Snapshot

What constitutes “editorial control” for the purpose of determining whether video content is an advertorial?

18 December 2017

ASA Ruling on Wahoo Fitness (UK) Ltd (15 November 2017)

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Snapshot

What level care should be taken when making health claims via celebrities?

18 December 2017

ASA Ruling on Nomad Choice Pty Ltd t/a Flat Tummy Tea (13 September 2017)

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Snapshot

ASA Ruling on British Telecommunications plc t/a BT – prominence of qualifications to headline claims

25 September 2017

What constitutes a sufficiently prominent qualification of a comparative advertising claim?

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Snapshot

ASA Ruling on SKY UK Ltd t/a Sky – “Super Reliable” broadband

25 September 2017

Two Sky adverts claimed that Sky's broadband services were “super reliable”.

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Snapshot

ASA publishes report on gender stereotyping in advertising

25 September 2017

How far do advertisers need to go in ensuring that ads avoid harmful gender stereotypes?

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Snapshot

ASA Inspop.com Ltd t/a Confused.com (5 July 2017) – ASA decision on “No.1 claims”

25 September 2017

Confused.com, a comparison site, ran a campaign comprising of five adverts in total, all which stated that it was “No.1 for car savings”.

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Snapshot

ASA Ruling on John Lewis Partnership plc ta John Lewis

25 September 2017

When is it misleading to claim that an item, purchased as part of a bundle, is “free”?

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Snapshot

ASA New BCAP guidance on advertising of high fat, salt and sugar (HFSS) products

25 September 2017

How can an HFSS product advertisement be differentiated from a brand advertisement (to which the HFSS restrictions do not apply)? And what is the approach of the Broadcast Committee of Advertising Practice (BCAP)?

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Snapshot

ASA New CAP guidance on children and age restricted ads online

12 June 2017

What steps must advertisers take to prevent children from seeing age-restricted ads? How far must “interest-based factors” be taken into account?

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Snapshot

ASA Ruling on Associated Newspapers Ltd t/a Daily Mail – reasonable estimate of demand for promotions

12 June 2017

What constitutes a “reasonable estimate of the likely response” to a promotion?

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Snapshot

ASA New CAP guidance on prize draws including the Northern Irish anomaly

12 June 2017

Why are “no purchase necessary” (NPN) entry routes still required in Northern Ireland but not in the rest of the UK? And what does CAP have to say about it?

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Snapshot

ASA: New CAP guidance on promotional T&Cs

12 June 2017

How and when should promotion T&Cs be flagged to consumers?

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Snapshot

New CAP guidance on affiliate marketing

20 March 2017

Is your “affliate marketing” obviously identifiable as an advert?

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Snapshot

ASA Ruling on John Lewis Partnership PLC

20 March 2017

Can you pull a promotion if you’re nervous about stock levels?

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Snapshot

ASA/CAP - HFSS food and drink: New online ban in children's media

13 December 2016

In May 2016, the Committee of Advertising Practice (CAP) published a consultation into food and soft drink advertising to children.

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Snapshot

Changes to the BCAP code regarding “pester power”

03 October 2016

Can you tell when an ad is “persuading” kids to get their parents to buy them something, as opposed to simply “encouraging” them? And did you remember that “pester power” falls within the “Banned List” of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs)?

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Snapshot

ASA - Advertising to children: Inappropriate targeting

Published on 03 October 2016. By Oliver Bray, Senior Partner

Will an age warning be enough if placed before a scary ad?

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Snapshot

ASA

Published on 03 October 2016. By Oliver Bray, Senior Partner

Will an age warning be enough if placed before a scary ad?

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