Advertising & marketing
ASA HFSS ruling on Cadbury's Easter promotion
When engaging influencers to promote a high in fat, salt or sugar (HFSS) product, how can advertisers ensure that they will not be promoting their product to children?
Read moreZoella and Nutella - HFSS products and children
When engaging influencers to promote a high in fat, salt or sugar (HFSS) product, how can advertisers help ensure that they will not be promoting this product to children?
Read moreASA refers Viagogo to Trading Standards for misleading advertising
How likely is the ASA to impose further sanctions when an entity fails to act upon the ASA's instructions?
Read moreASA: omission of promotional T&Cs: prettylittlething
What information must be included in the main body of an advert?
Read moreASA: "our best prices" claim misleading – Sky UK
What does "our best prices" actually mean? Does it mean our best prices for the relevant products at the time the ad appears? Or does it mean our best "ever" prices or our best prices for a "reasonable" amount of time before the offer?
Read moreCAP consults on harmful gender stereotypes
The Committee of Advertising Practice (CAP) has launched a public consultation on a new rule to tackle harmful gender stereotypes in advertising, as well as guidance to advertisers on how the new rule should be interpreted in practice.
Read moreAdvertised delivery restrictions and surcharges: CAP Enforcement Notice
How careful do you need to be about making delivery claims like “Free UK Delivery”? Can you bury additional delivery charges for (say) the Scottish Isles in your T&Cs when making such an absolute claim? (Quick answer = no!).
Read moreASA: "was" prices did not represent genuine savings against usual selling prices - Currys
Can "was" prices be used in ads if the prices claimed were used many months before the promotion?
Read moreCAP announces 12 month review of rules on advertising HFSS products
The Committee of Advertising Practice (CAP) has announced the terms of reference for its review of the rules introduced in 2017 on the advertising of food and soft drinks high in fat, salt and sugar (HFSS) in non-broadcast media.
Read moreASA: "studio-quality" camera claim not misleading - Apple
What factors will the ASA consider when assessing statements made in ads? And what meaning will be given to industry standard terms when used in a different market context?
Read moreASA: blind taste test not misleading - Bulmers
What information do you need to include in a comparative ad to support your claim? Can you round up figures to the nearest percentage if you make this clear in the small text?
Read moreASA: misleading “was” price claim: Victoria Plum
When will a “was” price in a savings claim be considered misleading?
Read moreCAP Guidance on 'Compulsory costs and charges: Delivery charges'
How should retailers advertise their delivery charges, in order to comply with the Committee of Advertising Practice’s (CAP) new guidance?
Read moreASA ruling on Ryanair's claim: "Europe's number one airline"?
How will the ASA interpret a claim to be "number one" in the context of widespread negative publicity?
Read moreASA call for evidence on recognition and labelling of online ads
Do consumers have a clear understanding of the labelling used for online ads?
Read moreASA ruling on Amazon TV ad interacting with AI
Was a TV ad which interacted with an Amazon device to place an unwanted order socially irresponsible?
Read moreKey principles of ad disclosure
What are the rules around disclosure of marketing communications?
Read moreASA guidance on promotional marketing for subscription models
What guidance does the ASA provide regarding advertising for 'free trials' (and similar promotional techniques) for subscriptions?
Read moreASA Ruling on News UK & Ireland Ltd t/a News UK
The Times ran a promotion offering “two Legoland tickets for £10” upon the collection and redemption of four unique codes. The small print at the bottom of the promotion included “subject to availability” but did not include a closing date.
Read moreASA Ruling on American Express Services Europe Ltd American Express
The ASA has banned American Express’ “Everything Has an Upside” ad for their Platinum Cashback Everyday Credit Card, after ruling that it had exaggerated the claim that consumers get 5% cashback on all purchases.
Read moreASA Ruling on Bonne Terre Ltd t/a Sky Bingo – marketer responsible for non-compliant advertorial, despite not authorising the ad
What does an advertorial need to display in order to be clearly identified as a marketing communication for the purposes of the CAP Code, and who bears responsibility for a breach?
Read moreWhat constitutes “editorial control” for the purpose of determining whether video content is an advertorial?
ASA Ruling on Wahoo Fitness (UK) Ltd (15 November 2017)
Read moreWhat level care should be taken when making health claims via celebrities?
ASA Ruling on Nomad Choice Pty Ltd t/a Flat Tummy Tea (13 September 2017)
Read moreCan you rely on a long-standing commercial relationship as evidence that media content is "obviously identifiable" as marketing material?
ASA Ruling on Diamond Whites
Read moreASA Ruling on British Telecommunications plc t/a BT – prominence of qualifications to headline claims
What constitutes a sufficiently prominent qualification of a comparative advertising claim?
Read moreASA Ruling on SKY UK Ltd t/a Sky – “Super Reliable” broadband
Two Sky adverts claimed that Sky's broadband services were “super reliable”.
Read moreASA publishes report on gender stereotyping in advertising
How far do advertisers need to go in ensuring that ads avoid harmful gender stereotypes?
Read moreASA Inspop.com Ltd t/a Confused.com (5 July 2017) – ASA decision on “No.1 claims”
Confused.com, a comparison site, ran a campaign comprising of five adverts in total, all which stated that it was “No.1 for car savings”.
Read moreASA Ruling on John Lewis Partnership plc ta John Lewis
When is it misleading to claim that an item, purchased as part of a bundle, is “free”?
Read moreASA New BCAP guidance on advertising of high fat, salt and sugar (HFSS) products
How can an HFSS product advertisement be differentiated from a brand advertisement (to which the HFSS restrictions do not apply)? And what is the approach of the Broadcast Committee of Advertising Practice (BCAP)?
Read moreASA New CAP guidance on children and age restricted ads online
What steps must advertisers take to prevent children from seeing age-restricted ads? How far must “interest-based factors” be taken into account?
Read moreASA Ruling on Associated Newspapers Ltd t/a Daily Mail – reasonable estimate of demand for promotions
What constitutes a “reasonable estimate of the likely response” to a promotion?
Read moreASA New CAP guidance on prize draws including the Northern Irish anomaly
Why are “no purchase necessary” (NPN) entry routes still required in Northern Ireland but not in the rest of the UK? And what does CAP have to say about it?
Read moreASA: New CAP guidance on promotional T&Cs
How and when should promotion T&Cs be flagged to consumers?
Read moreNew CAP guidance on affiliate marketing
Is your “affliate marketing” obviously identifiable as an advert?
Read moreASA Ruling on John Lewis Partnership PLC
Can you pull a promotion if you’re nervous about stock levels?
Read moreASA/CAP - HFSS food and drink: New online ban in children's media
In May 2016, the Committee of Advertising Practice (CAP) published a consultation into food and soft drink advertising to children.
Read moreChanges to the BCAP code regarding “pester power”
Can you tell when an ad is “persuading” kids to get their parents to buy them something, as opposed to simply “encouraging” them? And did you remember that “pester power” falls within the “Banned List” of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs)?
Read moreASA - Advertising to children: Inappropriate targeting
Will an age warning be enough if placed before a scary ad?
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