Oliver Bray
Senior Partner
Oliver is Senior Partner at RPC and a recognised specialist in commercial law. He has over 25 years' experience with particular expertise in commercial contracts, advertising and marketing, regulatory investigations/proceedings, data protection, consumer, intellectual property and digital.
He is ranked in the Legal 500's "Hall of Fame" and "Top Ranked" by Chambers and Partners for both commercial and advertising/marketing.
He works with some of the world's highest profile brands and digital platforms, providing advice on all aspects of their commercial operations and consumer engagement. He is the co-editor of the leading text book ‘Advertising Law and Regulation’ (Bloomsbury Professional).
He is Chairman of the City of London Law Society Commercial Law Committee, a member of the Ad Law Group and an editorial board member of Digital Business Lawyer and Entertainment Law Review.
He was awarded "Best Client Partner" at the 2016 British Legal Awards and is recognised by Acritas for outstanding client service.
Directory quotes
"Oliver Bray is quite simply the lawyer for complex data-heavy commercial terms." Legal 500 2024
"Olly Bray is always very enthusiastic and up to speed with the latest developments challenging the commercial business, and finds pragmatic solutions for every issue." Legal 500 2024
"Oliver Bray always goes above and beyond." Legal 500 2024
"I value my firm’s relationship with RPC very highly. Oliver Bray leads a great team that is keen to learn about our business and work with us as true partners. The team’s willingness to get underneath the bonnet and really understand the business is a huge asset." Legal 500 2024
"Oliver Bray is a trusted adviser and a great ally. Olly has a genuine interest in our business and has tackled many complex data protection issues for me. He makes a real effort to understand not just the legal issues, but also the business dynamics." Legal 500 2024
"Oliver is an expert in providing truly commercial pragmatic legal advice, often going beyond the law to add wider insights relevant to the matter at hand." - Chambers UK 2024
"The standout partner for me is Oliver Bray. He is simply best in class. He is a trusted adviser and a great ally. Olly has a genuine interest in our business and has tackled many complex data protection issues for me. Because he makes a real effort to understand not just the legal issues, but also the business dynamics, he is able to craft advice in a way that is most optimal for me to understand, implement, or escalate, as the need arises. I continue to see Olly not just as a business adviser, but a true partner to our business." - Legal 500 UK 2023
"A cut above in every way." - Chambers UK 2023
Top Ranked – Chambers UK 2022
Oliver Bray is a senior partner leading the firm's commercial department. He regularly advises household-name brands and giants of social and digital media on commercial marketing matters as well as advertising and communications regulation. - Chambers UK 2022
"Clients really like his style - he's very commercial and very down to earth." - Chambers UK 2022
"Oliver is really focused on getting the client service right and has a lot of contacts in the industry, so he has a very good feel for what you are proposing to do." - Chambers UK 2022
Head of the commercial contracts team Oliver Bray has a highly regarded practice. He is noted for his expert representation of clients in the media, marketing and advertising space. - Chambers UK 2022
"He's ever-smiling, always calm and clear, concise and knowledgeable about all the areas which contracts touch on." - Chambers UK 2022
"Oliver Bray has a great negotiating style: he makes the other side feel comfortable and he can really get positions that protect the client." - Chambers UK 2022
Recommended - The Legal 500 UK 2022
"Oliver Bray is incredible. He always makes time and never fails to provide sound, pragmatic advice and solutions." - The Legal 500 UK 2022
‘Oliver Bray goes from strength to strength. We were delighted to hear of his promotion to senior partner this year. Incredibly well deserved. We would be lost without him.’ - The Legal 500 UK 2022
"Oliver Bray is always available and happy to provide pragmatic commercial solutions, never phased by a wide range of proposals put to him."- The Legal 500 UK 2022
"Oliver Bray goes from strength to strength. We were delighted to hear of his promotion to senior partner this year. Incredibly well deserved. We would be lost without him." - The Legal 500 UK 2022
Oliver Bray is a senior partner leading the firm's commercial department. He regularly advises household-name brands and giants of social and digital media on commercial marketing matters as well as advertising and communications regulation. - Chambers UK 2021
"Oliver is so friendly, helpful, personable and easy to work with. He is always thinking of ways to support his client and is an incredible lawyer." - Chambers UK 2021
Head of the commercial team Oliver Bray has a highly regarded practice. He is noted for his expert representation of clients in the media, marketing and advertising space. - Chambers UK 2021
"He is brilliant - really responsive and practical with a huge understanding of the commercial context." - Chambers UK 2021
"He is very commercial with a pragmatic approach and easy to work with." - Chambers UK 2021
Hall of Fame - The Legal 500 UK 2021
Recommended - The Legal 500 UK 2021
"Oliver Bray attracts praise for providing 'very pragmatic solutions to navigate thorny issues' in the marketing and advertising space, where he acts for prominent clients including Facebook and Google." - The Legal 500 UK 2021
"I work with Oliver Bray on marketing legal matters. He is market-leading in his advice, providing up to date guidance and very pragmatic solutions to navigate thorny issues. Victoria Noto, an associate in his team, has been an invaluable point of contact on marketing asset reviews." - The Legal 500 UK 2021
Leading individual - The Legal 500 UK 2021
Hall of Fame - The Legal 500 UK 2020
Leading individual - The Legal 500 UK 2020
"Oliver Bray is unfailingly brilliant, always cuts a new commercial angle on things, and is always impressively up-to-date." - The Legal 500 UK 2020
"One of the best known figures in the advertising space." - The Legal 500 UK 2020
"Oliver Bray is simply amazing – the best in this field." - The Legal 500 UK 2020
"Exceptional partner" - The Legal 500 UK 2020
"Oliver Bray leads an exceptional team that is a genuine pleasure to work with." - The Legal 500 UK 2020
Oliver Bray leads the commercial team. Able to view a brand from every angle, he is also relied on by Coca-Cola for elite advice. - World Trademark Review 1000 2020
Oliver Bray heads the commercial contracts team and is highly respected in the market. He acts for an impressive roster of clients, particularly in the technology and food and drink sectors. A client describes him as a "very approachable" lawyer who is "commercial and business-focused." - Chambers 2020
A client describes him as "a true expert in this area and my go-to lawyer for all our marketing and data needs," adding: "He's one of the most commercial lawyers I have worked with – his advice is spot-on and totally in line with our risk profile." - Chambers 2020
Practice head Oliver Bray is an 'exceptional partner' and specialises in commercial law, particularly commercial contracts, data protection, and regulatory and content issues. - The Legal 500 2019
[Oliver] takes charge of RPC's commercial team: to big brands, he is a top expert in areas such as advertising and marketing law, data protection and digital media. - World Trademark Review 1000 2019
Oliver Bray acts for a number of household names in sectors such as media, retail and food and drink, advising them on a wide range of key commercial contracts. Clients say: "He has a fast turnaround and delivers solid and understandable legal advice." - Chambers UK 2019
Oliver Bray advises major global brands on marketing campaigns and regulatory compliance. Clients say: "He is very committed, practical and innovative in his approach to any problem we present him with." - Chambers UK 2019
"He is really good at the day-to-day transactional stuff, he's got a fantastic breadth of knowledge in the media sector, and is a great personality for defusing tension in deals. Gets the job done and has a good team around him." - Acritas Stars Stand-out Talent survey 2018
He is extremely responsive, he drives transactions and gets deals done. He is very helpful, accommodating and very easy to work with. - Chambers UK 2018
Oliver Bray is a prominent figure in the advertising world, due to his successful representation of major brands in matters such as product launches, promotions and multi-platform advertising campaigns. Clients say: "He's very personable, engaged with our business and always happy to look at alternative ways of solving problems." - Chambers UK 2018
"Advertising expert" - The Legal 500 UK 2017
The "excellent" Oliver Bray heads the firm's commercial contracts practice. He regularly acts for large multinational clients on a range of contractual matters including licensing, partnership agreements and supply chain agreements. Clients report that Bray is "a very bright, pleasant guy to work with. He is experienced and he knows his stuff ." - Chambers UK 2017
Advertising and marketing specialist Oliver Bray has sector-specific expertise in digital media, and acts for major brands, technology companies and digital agencies. One source recommends him for his "conscientious, responsive and very helpful" advice, while another says: "He is one of the most personable and technically proficient lawyers I know." - Chambers UK 2017
Recommended - The Legal 500 UK 2016
"Has great analytical skills." - The Legal 500 UK 2016
"Oliver Bray is a highly esteemed advertising and marketing expert, recommended for his "extremely responsive, thoughtful and pragmatic" approach. Sources highlight his "real passion for the area - he has a genuine interest in the subject that goes beyond the law"" - Chambers UK 2016
"Clients regard Oliver Bray as "proactive, very aware and genuinely interested in our products. He takes a long-term approach." Another client finds he "goes above and beyond the call of duty" - Chambers UK 2016
"A recognised specialist in advertising and marketing law, is "very commercial’ and "aware of industry needs." - The Legal 500 UK 2015
Listed in the elite "Leading lawyers" list - The Legal 500 UK 2015's guide to outstanding lawyers nationwide (Commercial Contracts)
"Oliver Bray is "superb." - The Legal 500 UK 2015
"Oliver Bray continues to impress as an advertising and marketing practitioner [...] Clients praise him as being "clear on the law and very experienced in the nature of us as a client" - Chambers UK 2015
Recommended - The Legal 500 UK 2015
Oliver Bray has an enviable client following [...] "he doesn't swamp you with legal jargon. He's very good at seeing what your needs are and how you can get there." - Chambers UK 2015
Oliver Bray is a leading figure, and "keen to look at the client-lawyer relationship with a genuinely fresh and innovative approach." - The Legal 500 UK 2014
Oliver Bray is highly regarded by peers, with clients describing him as a "fantastic" commercial lawyer. - Chambers UK 2014
Continually provides robust advice in very tight timeframes and is an excellent resource to have at hand. - Chambers UK 2014