Hettie Homewood

Senior Associate

Hettie typically acts for household brands, retailers, online marketplaces, tech businesses, and creative and media agencies. She brings a valuable blend of private practice and in-house experience to her role, and has gained significant professional expertise working across Europe with various consumer and trade regulators, covering issues such as product conformity and pricing practices.

“I bring a unique perspective to my work, so I can cut through the legalese.”

“I love that the work I do is relatable and interesting. As a consumer myself, I enjoy seeing the advice I give being played out in the real world.

My wide experience ensures I bring a unique perspective to my work – so I can cut through the legalese to deliver targeted and pragmatic legal solutions.
My clients know that I will always aim to achieve the best possible outcome in the circumstances for them. I have an unstuffy style and am easy to work with, as well as being adaptable and responsive. By putting myself in their shoes, I consider what each individual client wants in terms of delivery of advice; emails can be effective, but sometimes it’s best just to pick up the phone and discuss the right options.”

Hettie’s recent work highlights:

Regularly advising a household name drinks brand on its Business As Usual (BAU) and special campaign advertising and marketing activities (including comparative advertising and prevention of ambush marketing).

Leading and managing regulatory investigation caseloads for an international retailer in relation to pricing practices and product conformity inspections.

Supporting a major online marketplace platform with regulatory compliance for UK activities.