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Jeremy Drew
Head of Commercial

Jeremy Drew holds a senior leadership role heading our Commercial business, which spans TMT, Commercial & Financial Disputes, and Corporate.

He has over 20 years' experience and is one of the market leading experts in his field.

Jeremy has extensive experience in matters concerning the retail and sports sectors, IP and technology.  He advises on the full range of disputes, advisory and transactions.


Much of his practice has an international flavour, including worldwide transactions, leading international litigation and complex European arbitrations. Known for his long standing client relationships and in depth understanding of their businesses, Jeremy is highly commercial and an excellent strategist.

Jeremy is a regular commentator on commercial issues, including speaking at the IBC Cambridge IP and IT Law Summer Schools, LexisNexis webinars and at the BDO Retail FD Forum.  He is the co-author of many articles and publications including Getting the Deal Through - Copyright global guide.  He is often cited in the media including City AM, the Guardian, the Telegraph and the Financial Times. He has in the past lectured on the Queen Mary & Westfield Internet Law LLM course and was a Dissertation examiner.

Jeremy is recommended and praised year on year by leading legal directories across the range of areas in which he practices, including Chambers UK, Legal 500, World Trademark Review, the Client Choice International awards and IP Stars Handbook.


Jeremy has been recognised as Leading Individual for Retail and Consumer and Corporate Governance by The Legal 500 UK (2021). 

Directory quotes

"Jeremy Drew is a standout partner. He is very popular with clients and is always on top of the issues. He also has an excellent commercial approach to his cases, giving practical advice to clients." - Legal 500 UK 2024

"Jeremy Drew is a stand out partner, who has great tactical acumen and is acutely sensitive to the requirements of the client." - Legal 500 UK 2023

Ranked – Chambers UK 2022

Jeremy Drew 's broad client base benefits from his many years of experience handling trade mark litigation. He offers additional strength in copyright disputes. - Chambers UK 2022

"I consider him to be the pinnacle of commercial intellectual property lawyers."" ""Jeremy Drew is an outstanding strategist. He sees the big picture and is a master tactician."  - Chambers UK 2022

"Jeremy Drew is always very responsive, goes to the point and has a very practical view to solving legal issues." - The Legal 500 UK 2022

"An excellent team headed by the talented and charming Jeremy Drew who offers important strategic insight." - The Legal 500 UK 2022

Leading individual - The Legal 500 UK 2022

Recommended - The Legal 500 UK 2022

“Practical and well-informed ideas and legendary strategic insight.”  - World Trademark Review 1000 2021

Jeremy Drew's broad client base benefits from his many years of experience handling trade mark litigation. He offers additional strength in copyright disputes. - Chambers UK 2021

"Jeremy breaks things down so they're easy for the layman to understand and points out potential issues before they surface." - Chambers UK 2021

"He deals with things in a calm and strategic way and has very good judgement." - Chambers UK 2021

Leading individual. - The Legal 500 UK 2021 

"Drew is regarded as an ‘outstanding partner, who is a strategic thinker and solution generator’." - The Legal 500 UK 2021

"Extremely business orientated and extremely tactically astute. On top of that a real pleasure to work with." - The Legal 500 UK 2021

"Jeremy Drew sets himself apart from anyone in this industry. He is polite, prompt and thoroughly professional in his approach with his clients. His reputation is fully deserved." - The Legal 500 UK 2021

"Jeremy Drew is very intelligent but commercially savvy. Very experienced in many areas of sports law.’" - The Legal 500 UK 2021

Recommended. - The Legal 500 UK 2021 

Head of trademarks Jeremy Drew's...work this year for Sports Direct in its acquisition of Evans Cycles has been wide ranging and of critical business importance. - World Trademark Review 1000 2020

"Jeremy Drew is truly a force of nature: very commercially savvy, he is unflappable under pressure and offers the complete service to his clients." - The Legal 500 UK 2020

"The 'dedicated and hard-working' team is led by Jeremy Drew, who handles both contentious and non-contentious matters." - The Legal 500 UK 2020

[Jeremy] is a sought-after source of insight and analysis on IP strategy; he is also in hot demand for representation in multi-jurisdictional disputes. - World Trademark Review 1000 2019

[He is a] great team leader who is rigorously results-oriented. - World Trademark Review 1000 2019

Jeremy Drew is best known for his adroit handling of IT contract disputes on behalf of customers and suppliers, and is also recommended for his transactional work in the space. Clients say: "He has a very good understanding of the technology as well as the law." -  Chambers UK 2019

"He is a great diplomat and is quite able to take the most difficult points of law." - Chambers UK 2019

“First-rate litigator.”  - World Trademark Review 1000 2018

Jeremy Drew is a "tenacious" and "client-focused" trade mark expert who is noted for handling infringement claims and IPO oppositions. - Chambers UK 2018

Excellent litigator Jeremy Drew represents both technology providers and buyers in contentious claims emerging from contract termination and implementation issues. - Chambers UK 2018

He is "very pleasant and makes himself available." - Chambers UK 2018

"as tough a litigator and negotiator as they come." - The Legal 500 UK 2018

"Excellent leader, thinker and decision-maker" Jeremy Drew is "personable, practical, approachable" and "brilliant to work with" - The Legal 500 UK 2018

Practice head Jeremy Drew, who stands out for the "sharpness and clarity" of his advice." - The Legal 500 UK 2017

"He is a great leader who trusts in his team, while also making sure everything is done properly and on time. He manages budgets by assigning specific tasks to the right person. His approach to litigation is practical and effective, and he seeks results that work beyond the law." - World Trademark Review 1000 2017

Ranked as leader in the field of IT. - Chambers UK 2017

Jeremy Drew leads the IP practice and is best known for trade mark litigation on behalf of luxury brands. Clients remark on the quality of his negotiation and team management abilities. - Chambers UK 2017

"always has an eye on the bigger picture." - The Legal 500 UK 2016

Recommended in each of the Brand Management, IP, IT and Telecoms and Sport categories by The Legal 500 UK 2016


Member of the International Trademark Association (INTA)

Member of the Society for Computers and Law (SCL)

Member of the Intellectual Property Lawyers' Association (IPLA)

Member of the British Association of Sport and Law (BASL)

Member of LawInSport

Relevant work

Retail – including preparing a report into the working practice conditions for retail giant Sports Direct International Plc.


IT – large scale IT disputes including for the National Trust.


Trade marks - including the High Court case of Champagne Louis Roederer v J Garcia Carrion S.A

Commercial disputes - including the High Court contract case of Jeff Blue v Mike Ashley and Court of Appeal commercial dispute regarding complex licensing arrangements in Leofelis v Lonsdale Sports Ltd.


Significant transactional deals - including the high profile sale of the Dunlop brand.


Complex international arbitrations - including in relation to breach of contract and trade mark issues within complex franchise arrangements.


Sponsorship and endorsements - including long term agreements, major international events and disputes.


Sports – acting for Newcastle United FC, advising in relation to sports regulatory issues including FA, English Football League, English Premier League and Scottish Football Association rules as well as UEFA and FIFA rules. Advising national governing sports bodies including in relation to national constitutions and rules of play.