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Samuel Coppard
Senior Associate

Samuel advises clients on a range of contentious and non-contentious IP and commercial matters – particularly in the sports, retail, IP and technology sectors.

Samuel is experienced in advising on contentious and non-contentious matters relating to copyright, trade marks and passing off, design rights and confidential information. 

In particular, he has advised on numerous trade mark and copyright infringement disputes, particularly in the sports, entertainment and technology sectors, alongside breach of confidence issues in respect of employees and consultants in the retail industry.  Samuel's prior experience includes undertaking a client secondment to ITV, the largest commercial broadcaster in the UK, where he assisted in-house teams with a broad range of IP disputes and commercial contracts for both the consumer and business-to-business lines.

Recognised as a "Rising Star" by IP Stars (2024) and a "Key Lawyer" by Legal 500 (2024), Samuel also regularly contributes updates for LawInSport (the leading international sports law publication) and speaks on IP matters at external events – including, most recently, at the Low2NoBev show at Olympia London to discuss the rise in copycat products.   Samuel is an executive committee member of IPSoc (the society dedicated to junior IP practitioners) and a member of INTA.  Samuel has also recently completed the Post-Graduate Diploma in Intellectual Property Law and Practice at the University of Oxford.

Alongside working at RPC, Samuel is also a Visiting Lecturer at the University of Law in London – teaching intellectual property and disputes modules on the PGDL, LPC and LLM.


Directory quotes

Recommended Lawyer, Sport - The Legal 500 UK 2024

Rising Star, IP – IP STARS (Managing IP) 2024



  • Committee member of IPSoc
  • Member of the International Trademark Association (INTA)
  • Law Society of England and Wales
  • Member of LawInSport

Relevant work

  • Advising News Group on various IP licensing and infringement issues, particularly involving trade mark and copyright matters.  
  • Managing the SSP global trade mark portfolio, including well-known brands such as Millie's Cookies, Ritazza and Upper Crust.
  • Acting for a major player in the cryptocurrency sector in passing off proceedings relating to Bitcoin.
  • Assisting Sports Direct to purchase Jack Wills, including all intellectual property rights.
  • Advising a major British television network on novel questions of copyright law.
  • Advising an international product manufacturing company in respect of design right proceedings.
  • Advising one of the world's largest brewers on the IP and regulatory aspects of product launches and campaigns.
  • Assisting a leading global retailer to invalidate trade mark registrations, obtain assignments and advance a claim for breach of contract against an international conglomerate.
  • Advising a worldwide toy manufacturer in respect of an action for passing off and design right infringement.
  • Assisting insurers and insureds in a variety of IP and technology related matters including defence, coverage and monitoring.