Advertising & marketing

Snapshot

CMA tightens noose on ad disclosures

08 April 2019

How can brands and influencers ensure they comply with the (tough) approach now being adopted by the CMA?

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Snapshot

Cadbury’s Freddo advert banned for encouraging children to eat chocolate

08 April 2019

When is an HFSS ad aimed at children? And is age-gating enough? Or is it the ad’s content which really counts?

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Snapshot

CAP guidance on misleading “faux fur” claims in clothes and accessories

08 April 2019

How careful should retailers be that their “faux fur” products really are “faux”?

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Snapshot

CAP issues new rule and guidance on gender stereotyping

08 April 2019

How can ads avoid falling foul of the new gender stereotyping rule?

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Snapshot

BCAP issues guidance on use of superimposed text in TV advertising

08 April 2019

What guidelines must superimposed text on TV ads comply with in order not to mislead viewers?

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Snapshot

Carlsberg in the clear on the inappropriate targeting of under-18s

08 April 2019

What will satisfy the ASA that an alcohol ad has not been inappropriately targeted at under-18s?

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Snapshot

Carwow ruling: RRP claims must reflect the price of products as “generally” sold

08 April 2019

What type of evidence is the ASA looking for to substantiate that an RRP is the price at which a product is “generally” sold?

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Snapshot

Compare the Market: qualifying language in ad too material to be communicated by on-screen text

08 April 2019

How prominently do you need to show qualifying language in an ad which is material to the offer in question?

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Snapshot

In-app ads for Tombola Arcade

08 April 2019

Were ads in the “I’m A Celebrity, Get Me Out Of Here” app (the app) for a tombola arcade inappropriately targeted at under-18s?

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Snapshot

Mondelez ruling: Peter Rabbit promotion not in breach of HFSS ad restrictions

08 April 2019

Should a website built for the purposes of redeeming a prize be deemed an ‘advertisement’ or simply a functional page? If that website is primarily accessible to those over 18, could it still be considered as being directed at children?

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Snapshot

Red Bull's wings clipped on health and concentration claim

08 April 2019

How did a claim that Red Bull can boost health and concentration fare with the ASA? Does the increased trend towards tighter regulation based on health grounds signal a rough ride ahead for energy drinks companies?

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Snapshot

The ASA's strategy for the next five years

08 April 2019

What is the ASA’s core strategy for the next five years? How proactive is it going to be as a regulator in the digital space?

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Snapshot

ASA announcement on prize winners rule under the GDPR

20 December 2018

Are promoters still required to publish the details of prize winners? How does this sit with the GDPR?

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Snapshot

Consultation on age and identity verification

20 December 2018

What are the new age and identity verification rules that the Gambling Commission proposes to introduce?

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Snapshot

Failing to honour a gift promotion – ASA ruling against Superdrug

20 December 2018

What happens if you run out of gift stock so you can’t honour a promotion? Put another way, what must you do to ensure promotions are administered fairly?

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Snapshot

#Ad-vice for influencers and brands

20 December 2018

How to comply with CAP’s new Influencer’s Guide?

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Snapshot

ASA issues guidance on HFSS media placement

20 December 2018

How can ads avoid falling foul of the CAP Code’s HFSS restrictions?

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Snapshot

“By your side” claim not misleading – Lloyds Bank

20 December 2018

How do you distinguish between advertising “puffery” and a misleading ad?

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Snapshot

CAP issues new guidance on RRP comparisons

20 December 2018

Advertisements using comparisons against recommended retail prices (RRP) have long been the norm, but advertisers should be aware that these price comparisons may mislead customers if the RRP differs significantly from the price at which the product or service is generally sold.

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Snapshot

Coco’s revenge – ASA reverses Kellogg’s HFSS decision

20 December 2018

Can a brand-generated character known for advertising HFSS products be used to promote a non-HFSS product to children?

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Snapshot

CAP tips on social media prize promotions

20 December 2018

What steps do you need to take to run a compliant prize promotion on social media?

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Snapshot

Placing HFSS ads too close to schools

20 December 2018

How close is too close when advertising an HFSS ad near a school? And what falls under the meaning of school?

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Snapshot

Savings claims not substantiated and significant limitations omitted – Laura Ashley Ltd

20 December 2018

How careful do you need to be in substantiating savings claims? And in what circumstances can you extend a promotional closing date?

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Snapshot

Under an obligation to repost an article you’ve written? You may need #ad – ASA rules against Platinum Gaming Ltd t/a Unibet

20 December 2018

When should a twitter post promoting a blog be classed as an ad, meaning that it should be clearly labelled as such?

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Snapshot

New CAP Code rules on the use of data for marketing

20 December 2018

How have the Committee of Advertising Practice’s (CAP) rules on the use of data for marketing changed as a result of the General Data Protection Regulation (GDPR)?

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Snapshot

Taking on the ticket touts - Ticket sales regulations 2018

24 September 2018

What are the new rules banning the automated purchasing of tickets in the UK for reselling at a higher price?

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Snapshot

Influencer disclosures: remember #ad! – Daniel Wellington

24 September 2018

What disclosures need to be made in influencer marketing to ensure ads are easily identifiable?

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Snapshot

Gambling acts of "particular appeal" to children

24 September 2018

How easy is it for gambling websites to stray into creating content which is of "particular appeal" to children and therefore banned under the CAP Code?

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Snapshot

Fairly administering a prize promotion: Walkers Snacks Ltd t/a Quaker Oats

24 September 2018

What steps are needed for a prize promotion to be fairly administered in accordance with the terms and conditions of the promotion?

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Snapshot

ASA ruling on significant information: I Can Have It Ltd

24 September 2018

Is including significant information on a competition landing page enough? Or do you need to include this information in an individual competition listing? And how clear do you have to be if there is no closing date about how a competition is administered and the potential length of each competition?

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Snapshot

ASA HFSS ruling on Cadbury's Easter promotion

24 September 2018

When engaging influencers to promote a high in fat, salt or sugar (HFSS) product, how can advertisers ensure that they will not be promoting their product to children?

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Snapshot

Amazon Prime's "one day delivery" service misleading

24 September 2018

Will a 'One-Day Delivery' claim be misleading if not all products under the relevant service are delivered the next day?

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Snapshot

ASA ruling on prize promotions: Highland Spring

24 September 2018

What information must be made available to prospective participants of a prize promotion in order to avoid unnecessary disappointment?

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Snapshot

Zoella and Nutella - HFSS products and children

24 September 2018

When engaging influencers to promote a high in fat, salt or sugar (HFSS) product, how can advertisers help ensure that they will not be promoting this product to children?

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Snapshot

Advertised delivery restrictions and surcharges: CAP Enforcement Notice

09 August 2018

How careful do you need to be about making delivery claims like “Free UK Delivery”? Can you bury additional delivery charges for (say) the Scottish Isles in your T&Cs when making such an absolute claim? (Quick answer = no!).

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Snapshot

ASA: blind taste test not misleading - Bulmers

09 August 2018

What information do you need to include in a comparative ad to support your claim? Can you round up figures to the nearest percentage if you make this clear in the small text?

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Snapshot

ASA: misleading “was” price claim: Victoria Plum

09 August 2018

When will a “was” price in a savings claim be considered misleading?

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Snapshot

ASA: omission of promotional T&Cs: prettylittlething

09 August 2018

What information must be included in the main body of an advert?

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Snapshot

ASA: "our best prices" claim misleading – Sky UK

09 August 2018

What does "our best prices" actually mean? Does it mean our best prices for the relevant products at the time the ad appears? Or does it mean our best "ever" prices or our best prices for a "reasonable" amount of time before the offer?

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Snapshot

ASA refers Viagogo to Trading Standards for misleading advertising

09 August 2018

How likely is the ASA to impose further sanctions when an entity fails to act upon the ASA's instructions?

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Snapshot

ASA: "studio-quality" camera claim not misleading - Apple

09 August 2018

What factors will the ASA consider when assessing statements made in ads? And what meaning will be given to industry standard terms when used in a different market context?

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Snapshot

ASA: "was" prices did not represent genuine savings against usual selling prices - Currys

09 August 2018

Can "was" prices be used in ads if the prices claimed were used many months before the promotion?

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Snapshot

CAP consults on harmful gender stereotypes

09 August 2018

The Committee of Advertising Practice (CAP) has launched a public consultation on a new rule to tackle harmful gender stereotypes in advertising, as well as guidance to advertisers on how the new rule should be interpreted in practice.

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Snapshot

CAP Guidance on 'Compulsory costs and charges: Delivery charges'

09 August 2018

How should retailers advertise their delivery charges, in order to comply with the Committee of Advertising Practice’s (CAP) new guidance?

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Snapshot

CAP announces 12 month review of rules on advertising HFSS products

09 August 2018

The Committee of Advertising Practice (CAP) has announced the terms of reference for its review of the rules introduced in 2017 on the advertising of food and soft drinks high in fat, salt and sugar (HFSS) in non-broadcast media.

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Snapshot

Key principles of ad disclosure

11 April 2018

What are the rules around disclosure of marketing communications?

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Snapshot

ASA ruling on Ryanair's claim: "Europe's number one airline"?

11 April 2018

How will the ASA interpret a claim to be "number one" in the context of widespread negative publicity?

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Snapshot

ASA call for evidence on recognition and labelling of online ads

11 April 2018

Do consumers have a clear understanding of the labelling used for online ads?

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Snapshot

ASA guidance on promotional marketing for subscription models

11 April 2018

What guidance does the ASA provide regarding advertising for 'free trials' (and similar promotional techniques) for subscriptions?

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