Trainees take on business
Advertising Video on Demand – To AVOD or avoid?

As most movie and TV streamers can attest to, Subscription Video on Demand services (or 'SVODs') continue to multiply. No need to put the kettle on while the adverts play; SVODs offer consumers an instant, ad-free escape to worlds unknown at just a click of a button.
Read moreListing reforms in the UK: to market, to market?

The Financial Conduct Authority is proposing wide ranging reforms to the UK's Listings Rules to entice more high growth companies to list in London
Read moreLuxury today - go green or go home?

"Sustainability" is the new buzzword in marketing.
Read moreNext-gen AI: Disrupting your business?

It’s no secret the tech sector is going through a tough time at the moment with the large swathes of layoffs seen in 2022 continuing into 2023. So much so that bespoke trackers now actively monitor the 167,004 (and counting) tech jobs already lost this year.
Read moreCloud computing in business: A silver lining?

Cloud computing is a resource that businesses have rapidly adopted as a major step towards completing their digitalisation.
Read moreRestaurant closures on the rise - is the industry at boiling point?

Rarely a week goes by without the sad news of another restaurant closure. Unfortunately, this is a trend that shows no sign of slowing down. Between May 2021 and May 2022, restaurant closures across the UK increased by 64%, working out at around 120 closures on average every month.
Read moreTrainees take on 2023

2022 was a year of extremes, with focus on our longest-reigning Monarch alongside our shortest-serving Prime Minister (and a lettuce).
Read moreTGI…Thursday?

What would you say if I offered you 100% of your salary and you only had to work four days a week? For the employees of 70 companies across the UK, this was their reality for the second half of 2022.
Read moreBit off more coin than they can chew? – The world of celebrity cryptocurrency endorsements

By now, most of us have had some experience of being invited or persuaded to invest in cryptocurrency. This may be from a chat with a friend or on social media, as an increasing number of celebrities and influencers with no-doubt lucrative endorsement deals try to entice fans into investing. The latter usually take the form of an invitation to invest in their own cryptoassets (through release of limited edition NFTs) or an endorsement of an existing token or coin. But are endorsements of this kind a step too far? It would certainly be surprising for an influencer to promote a more traditional financial product over social media, but due to cryptocurrency's mass accessibility and position in popular culture, the position is slightly more nuanced.
Read moreProfits have never been cuter – Is the rise of the pet industry truly sustainable?

Many readers will have gained a cat or dog in the last two years – in fact 3.2 million pets have been purchased in Britain since March 2020. In a country of 67 million people, there are now 17 million pet owning homes and around 34 million pets. The increase has been most pronounced among younger households. This has led to commensurate growth in the UK pet industry. The question remains whether this rise is sustainable?
Read moreClean beauty: Here to stay or be washed away?

Beauty trends come and go, but with the sector now worth approximately £28bn in the UK alone, such trends have the opportunity to generate significant income for businesses. A recent movement around "clean" beauty has had a significant impact on the industry globally. It is estimated that nearly a third of the US market is "clean" beauty, and an increase of 12% is expected from 2020 to 2027. But what is "clean" beauty, why is it gathering pace and what does its future look like?
Read moreThe subscription business model - a lockdown trend or here to stay?

Demand for online shopping skyrocketed during the pandemic, with online shopping sales in the UK rising by 48%. Whilst consumers were forced to stay at home, many were left with time to fill and a desire to find entertainment from the comfort of their lockdown abodes. At the same time, retailers and other hard-hit industries, such as restaurants, found that they needed to diversify in order to make an income whilst they were closed.
Read more'Popping to the shop' a thing of the past?

Have you noticed that overnight, seemingly every poster on London's streets and billboard in its tube stations advertise a service that will magic groceries to your front door in an impossibly short timeframe? These are signifiers of the battle being fought in the instant grocery delivery space.
Read moreEscaping Reality Through Reality TV

Throughout the COVID-19 pandemic, I have run-around the upper East side of New York City with a bunch of wacky housewives, stayed in a luxury villa in Mexico and sashayed down the runway with 12 other queens. And this summer I will be returning to Majorca for a long, hot summer!
Read moreTale as old as time: music ownership, is it time for industry-wide change?

Taylor Swift's battle with her former record label, Big Machine Label Group, and its buyer, Ithaca Holdings LLC, has been widely documented in the press over the last few years. This saga is another example of the exploitation that is rife within the music industry, but will Swift's experience finally bring about change? Fellow 'Swifties' and I hope so.
Read moreDelays expected: why high-speed rail projects are failing worldwide

Throughout history, railways have been a universal symbol across the world of prosperity and innovation. From the steam railways spanning swathes of the American West in the 1800s, to the futuristic bullet trains of Japan, for centuries nations have invested heavily in the construction of new trainlines to embrace modernity and connect various far-flung cities. As rail journeys become more and more ubiquitous, with 463 million rail journeys undertaken in the UK in 2019-2020, high speed rail seems to be the logical next step to make rail travel faster, more efficient and greener…in theory.
Read moreA meaty debate: traditional vs lab-grown alternatives

This January, a record 500,000 people pledged to eat only plant-based food as part of Veganuary, but avoiding meat may not be the only way to eat sustainably.
Read moreThe science of cross-cultural small talk – Don't treat others as you want to be treated

Leaders and scholars of business ethics often espouse the benefits of the "golden rule" - treat others as you would want to be treated - but it could be a risky way to approach cross-cultural business relationships.
Read moreWhat have you been watching during the pandemic?

The COVID-19 pandemic has seen dramatic shifts in the content and media we consume, and the way in which we consume it. That is not itself surprising, but how and to what extent has our media consumption actually changed?
Read moreInsect protein, a market ready for metamorphosis

Mealworm arancini to start, followed by Mezcal worm tacos with guacamole and grasshopper bacon bits. For dessert, cricket flour brownies. All washed down with a delicious Mezcal margarita.
Read moreBuild Back Greener? Environmental policies post COVID-19

Since the outbreak of the coronavirus and the difficult year that has ensued, many have pointed to the environment as a potential silver lining.
Read moreWheeling and Dealing: how e-scooters could spin opportunities for insurers

E-scooters, or "Personal Light Electric Vehicles," have become increasingly popular on a global scale over recent years.
Read more"Always look on the bright side of life" - even when life has been turned upside down

Seeing the coronavirus in a positive light
Read moreCatastrophe bonds: a storm in a teacup or a floody good opportunity?

Catastrophe bonds are a type of insurance-linked security. They offer an alternative to reinsurance policies and allow insurers and reinsurers to offload a proportion of their risk. As the name suggests, they are often triggered by damage that an insured suffers as a result of a natural catastrophe such as a hurricane, earthquake or flood, but can also be designed to respond to events such as a pandemic.
Read moreOut of Sight, Out of Mind

Is a 'right to disconnect' a productive workplace policy?
Read moreTrainees Take on 2020

RPC's trainees had mixed fortunes in attempting to predict the major events of 2019. As can be seen from our 2019 predictions blog, Theresa May's departure was correctly predicted, but the trainees were well wide of the mark in forecasting Beto O'Rourke as the frontrunner for the Democratic nomination for the US Presidency: Beto suspended his campaign on November 1 2019, a full four months before primary season. No one foresaw the UK's first December general election since 1923 either, which is perhaps more forgivable.
Read moreCoronavirus and its damage to the health of businesses

Coronavirus (nCoV) has dominated the headlines since the first case was confirmed on 19 January 2020. The virus has spread to every region in mainland China. Cases have also been reported in Australia, France, the US, the UK and Japan, among other countries. As the death toll continues to rise and scientists work under pressure to create a vaccine, it is evident that the world is facing a health crisis. But what about the impact it is having on business?
Read moreBetween a rock and a card place - the changing nature of professional introductions

To what extent is the humble business card being affected by changes in how professional introductions are made? With details of our professional lives now often available online, there are fewer opportunities to introduce ourselves through our business cards
Read moreUnpacking Christmas Ads: A British Retailer's Christmas Miracle?

This blog discusses what makes Christmas ads "successful" both through the eyes of the public at large and from the perspective of the British retailers themselves. In some cases, popular Christmas ads lead to an increase in sales over the festive period. However, as some retailers have experienced, festive ads are not always a retailer's Christmas miracle and come with their own limitations.
Read moreDoes workplace recycling deserve to be binned?

It has been a big year for action on climate change - from Greta Thunberg's impassioned speech at the UN, to the Extinction Rebellion's pink yacht, which blockaded Oxford Circus. In a number of ways the British public are making greater efforts to reduce their carbon footprint. Over the past two decades, the rate of household recycling has risen from 11% in 2000 to 45.2% in 2017/18.
Read moreEquine law - not just horsing around

Equine law as a practice area has become increasingly prominent, with a growing number of legal issues requiring firms to skill-up; but is there a clear definition of what 'equine law' is?
Read moreIs it time for a three day weekend?

Reducing the number of days in work was an idea first explored by John Maynard Keynes in 1930 when he predicted that in the next 100 years the working week would only be 15 hours. Whilst his prediction has yet to come to fruition, an increasing number of businesses are switching to a four day week in light of claims of increased productivity and staff happiness.
Read moreRoma wasn't built in a day; how Netflix conquered the Oscars

In 2017, at the Cannes Film Festival, the film 'Okja' was debuted. It was produced by Brad Pitt's production company 'Plan B' and starred Tilda Swinton and Jake Gyllenhaal. It also featured a giant CGI pig, whose capture and treatment raised issues on animal welfare, and whose - spoiler alert – rescue, made the hairs on the back of one's neck stand up.
Read moreWho was best dressed at the Oscars?

Always popular, often outrageous, and unfortunately sometimes sexist; the best and worst dressed lists have been must-have articles for publishers around award season since 1940. But does success or failure on these lists have any impact on the brand of the celebrity, or the designer?
Read moreWhen does an Oscar speech become defamatory?

In recent years, it has become the norm for presenters and winners alike at the Oscars to use their stage time to make political statements. However, politics at the Oscars has not always been so accepted. We take a look here at the shifting attitude of the Academy towards politically-charged speeches, and whether they may cross the legal line into defamation.
Read moreCan you sell an Oscar?

An Academy Award (an Oscar) is one of the most prestigious accolades which a person in the film industry can receive. The awards symbolise tradition, exceptional quality and exclusiveness. Leaving the film reviews to the Academy itself, we focus on what is behind the Oscars brand: what the brand stands for and the steps the Academy has taken to protect the brand's integrity.
Read moreHyper-Personalisation: the brands who want to know your name

In a modern day society widely dubbed as 'The Digital Age', corporations must compete like never before to capture a fluid market seeking instant gratification.
Read moreLook to the future: Trainees take on 2019

The trainees didn't fare too badly with their 2018 predictions. They doubted England's ability to make it past the group stages of the World Cup, but foresaw how Brexit would dominate the news agenda. They over-optimistically predicted the introduction of automated bundling, but came very close on the value of Bitcoin. Read on to see this year's predictions.
Read moreTrainees took on 2018: did we predict the unpredictable?

2018 certainly will not be forgotten in a hurry, and what a year it was. Brexit negotiations dominated headlines, Theresa May's 'Dancing Queen' routine went viral, and England made it to the semi-finals of the World Cup! No, we didn't predict that either.
Read moreNDAs: Not done with after all?

Non-Disclosure Agreements are currently under significant scrutiny following various public scandals in which they have been used to silence employees who were allegedly subjected to harassment by their employers. In light of this recent controversy, this article explores the current debate surrounding NDAs.
Read moreSpeech is golden

With voice shopping projected to rise to £3.5 billion in UK sales by 2022, we consider how smart speakers are making waves and breaking barriers in the retail sector.
Read moreMeet your new loss adjustor: the drone

Listed by Lloyd's in 2016 as an 'emerging risk', drones have caught insurers' attention in the last few years. However, the potential benefits for the industry go further than the new capital received from premiums.
Read moreThe Retail empire strikes back

Like Rocky in Rocky I, II, III, IV, V and "Rocky Balboa" (yes, there were really that many) the retail sector has taken a bit of a battering of late. However, like any prize fighter, the industry could be on the verge of another evolution and fighting back. The general perception is that traditional bricks and mortar retailers have struggled, those with a strong online offering have fared better, but retailers that have fared best are those dominating the online retail space. With so many traditional stores and household names in trouble, why are businesses still investing in physical stores?
Read moreHas Instagram made it cool to be sensible?

Recent studies suggest that teenage rebellion is a thing of the past. The post-millennial age group, a.k.a. 'Generation Sensible', is apparently more interested in studying and family-time than ever before. Social media has been cited as a contributing factor, as it reduces the need for face-to-face contact between friends. But has it had a more active role in this behavioural shift?
Read moreMicro-investing: from small acorns…

With the number of card payments overtaking cash for the first time, spare a thought for the piggy-banks of the nation. Where once they were full to the brim with coppers, they now lie forgotten and unused. So what are people now doing with their spare change? Not investing, it would seem…
Read moreBike sharing: running green or running riot?

The two largest Chinese bike sharing companies, Ofo and Mobike, both started operation in the UK last year. Unlike the local schemes, their users are able to park the bikes at any appropriate location, rather than a designated parking dock. Though these "dockless" schemes emerged in a bid to promote a greener life, they have attracted increasing concern because of the environmental and economical hazards they create.
Read moreBig Data in Insurance

Big data is creating change in the insurance industry both by leveraging historic insurance data and by using new data sources to create exciting new opportunities.
Read moreA Royal comparison: who did it best?

Now that the Duke and Duchess of Sussex have returned to London to begin their new lives as a Royal couple, we take a look back at how their wedding compared to the wedding of the Duke and Duchess of Cambridge in 2011.
Read moreThe ‘Meghan effect’: its impact on retailers

The right people endorsing a brand can have a significant impact on its popularity. For example, brands that have been associated with Kate Middleton and Meghan Markle have seen a huge surge in their profile.
Read more