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12 top tips for using AI in retail, from a lawyer

Published on 23 Oct 2023.

AI is redefining the retail industry. It can improve consumer engagement, aid decision-making, curate tailored promotions, improve efficiencies, and reduce costs. So what do retailers need to be mindful of when deploying AI? The team of AI experts at international law firm, RPC, has identified its top tips for the safe and effective use of AI in retail.