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12 top tips for using AI in retail and consumer businesses

Published on 18 Dec 2023. By Tania Williams, Partner and Praveeta Thayalan, Knowledge Lawyer and Brendan Collar, Associate

Last year, we set out our top ten tips for retailers entering the metaverse. This year, AI is the hot topic in retail and pretty much everywhere else! AI is redefining the retail and consumer industry. It can improve consume engagement, aid decision-making, curate tailored promotions, improve efficiencies, and reduce costs. So what do retailers and consumer bran need to be mindful of when deploying AI?