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Perspective - Snapshot

CAP and BCAP consultation on restrictions on ads for “less healthy” foods

Published on 17 Apr 2024. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

How is the ASA going to police new rules on advertising “less healthy” food and drinks (Less Healthy Products)?

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Perspective - Snapshot

Privity of contract – non-signatory and not defined “Party” has rights as a “party” to the agreement

Published on 17 Apr 2024.

Canon Medical Systems Limited v The Imaging Centre Assets Limited & Ors [2023] EWHC 3007 (Comm)

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Perspective - Snapshot

ASA rules against airlines for misleading green claims in paid-for ads

Published on 17 Apr 2024. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

Will it ever be possible for airlines to advertise themselves as being environmentally friendly?

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Perspective - Snapshot

Snapshots Spring 2024

Published on 17 Apr 2024. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

Applying limitation of liability clause to primary obligation to pay for goods

Published on 17 Apr 2024.

Costcutter Supermarkets Group Limited v Vaish [2024] EWHC 152 (KB)

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Perspective - Snapshot

ASA publishes final report on Intermediary and Platform Principles Pilot

Published on 13 Dec 2023. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

How have the main digital platforms responded to the ASA’s year long Intermediary and Platform Principles Pilot initiative (the IPP)?

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Perspective - Snapshot

Snapshots Winter 2023

Published on 12 Dec 2023. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

The ASA’s “Active Ad Monitoring” AI tool: nowhere to hide for green claims

Published on 25 Oct 2023. By Oliver Bray, Senior Partner

What does the ASA’s targeting of its AI monitoring and targeting tool at green claims mean for businesses interested in spotlighting the role they play in the environment?

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Perspective - Snapshot

New advertising laws to tackle illegal ads and protect children online

Published on 25 Oct 2023. By Oliver Bray, Senior Partner

What measures are the Government planning to implement to protect consumers, specifically children, from illegal adverts online?

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Perspective - Snapshot

ASA updates guidance on misleading environmental claims

Published on 25 Oct 2023. By Oliver Bray, Senior Partner

What additions have been made to the guidance on misleading environmental claims issued by the Committee of Advertising Practice (CAP) and what additional factors should businesses be taking into account now when considering green marketing campaigns? And are the rules beginning to push businesses into “greenhushing” for fear of greenwashing?

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Perspective - Snapshot

Snapshots Autumn 2023

Published on 25 Oct 2023. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

Snapshots Summer 2023

Published on 07 Jul 2023. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

ASA guidance on “Carbon Neutral” and “Net Zero” as part of a greenwashing crackdown

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

What does CAP’s updated advertising guidance mean for businesses who wish to use green claims in marketing materials?

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Perspective - Snapshot

ASA slams KSI and JD Sports for omitting #ad in online post

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

What if a social media post is clearly a piece of marketing? Do you still need to prominently label it with #ad?

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Perspective - Snapshot

OFCOM consultation on advertising “less healthy” food and drink products

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

How are new restrictions on the advertising of less healthy food and drink products under the Health and Care Act 2022 (HCA 2022) likely to be implemented?

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Perspective - Snapshot

ASA upholds ban on BetVictor ad featuring football stars with “strong appeal” to under 18s

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

What are the rules on including sports stars with strong appeal to under 18-year-olds in gaming and lottery ads?

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Perspective - Snapshot

Avoiding a subscription trap: CAP issues enforcement notice on online ads for subscription services

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

What do traders need to do to ensure online ads for free trials or promotions to subscription services comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code)?

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Perspective - Snapshot

CMA and CAP issue stronger joint guidance on influencer marketing

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

What can we learn from the new edition of the joint CAP and CMA “Influencers guide to making clear that ads are ads”?

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Perspective - Snapshot

CMA open letter to businesses on urgency and price reduction claims

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

What are urgency and price reduction claims and when will they breach consumer protection laws?

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Perspective - Snapshot

Lufthansa ad campaign to protect the environment fails to fly with the ASA

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

Can an airline claim to be protecting the environment?

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Perspective - Snapshot

Social media influencer criticised by ASA for not clearly identifying a TikTok video as a marketing communication

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

What should social media influencers include in their TikTok content to ensure they are obviously identifiable as marketing communications?

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Perspective - Snapshot

New legislation proposed to bring FCA regulation to cryptoasset promotions

Published on 07 Jul 2023. By Oliver Bray, Senior Partner

What will the Government’s new legislation mean for the promotion of cryptoassets?

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Perspective - Snapshot

ASA ends Etihad Airways’ “sustainable aviation” campaign

Published on 06 Jul 2023. By Oliver Bray, Senior Partner

What went wrong with Etihad’s claim about their commitment to “sustainable aviation” and why did the ASA hold it in breach of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code)?

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Perspective - Snapshot

ASA rules against use of filters to promote beauty products

Published on 06 Jul 2023. By Oliver Bray, Senior Partner

How careful should advertisers and influencers be when using in-app filters for beauty products? And is “#myownbrand” helpful from an advertising disclosure perspective for an influencer’s own products?

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Perspective - Snapshot

Snapshots Spring 2023

Published on 31 Mar 2023. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

Snapshots Winter 2022

Published on 23 Dec 2022. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

CMA issues guidance on influencer marketing, including #ad for gifts (!)

Published on 23 Dec 2022. By Oliver Bray, Senior Partner

What is the CMA’s current stance on influencer marketing? And are they really insisting on #ad for gifts?

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Perspective - Snapshot

HSBC finds itself in hot water over climate change claims

Published on 22 Dec 2022. By Oliver Bray, Senior Partner

What does the ASA’s recent ruling on two HSBC adverts tell us about its approach to claims of greenwashing?

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Perspective - Snapshot

European Parliament adopts the Digital Markets Act and the Digital Services Act

Published on 10 Oct 2022. By Oliver Bray, Senior Partner

What are the next steps in the legislative timelines for the Digital Markets Act (DMA) and the Digital Services Act (DSA) and what should companies be doing now to prepare?

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Perspective - Snapshot

UK announces new copyright exemption for text and data mining to promote AI development

Published on 10 Oct 2022. By Oliver Bray, Senior Partner

What does the UK Government’s response to its consultation on Intellectual Property (IP) and Artificial Intelligence (AI) mean for text and data mining?

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Perspective - Snapshot

Ofcom prepares for implementation of Online Safety Bill

Published on 10 Oct 2022. By Oliver Bray, Senior Partner

How and when does Ofcom expect to carry out its new regulatory function for online safety created by the Online Safety Bill?

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Perspective - Snapshot

UK Government sets out proposals for regulation of AI

Published on 10 Oct 2022. By Oliver Bray, Senior Partner

What are the UK Government’s plans for the future regulation of artificial intelligence (AI)?

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Perspective - Snapshot

Snapshots Autumn 2022

Published on 10 Oct 2022. By Oliver Bray, Senior Partner

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

The EU Accessibility Act

Published on 10 Oct 2022. By Oliver Bray, Senior Partner

What obligations will the EU Accessibility Act place on companies that manufacture or provide in-scope products and services?

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Perspective - Snapshot

Snapshots Summer 2022

Published on 03 Jun 2022. By Oliver Bray, Senior Partner

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

UK government announces the launch of an AI standards hub

Published on 12 Apr 2022. By Oliver Bray, Senior Partner

What does the new artificial intelligence (AI) standards hub mean for businesses seeking to develop AI technologies?

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Perspective - Snapshot

CMA secures changes to Xbox auto-renewal practices

Published on 12 Apr 2022. By Oliver Bray, Senior Partner

How far do Microsoft’s latest undertakings to the Competition and Markets Authority (CMA) signal a need for all businesses to improve transparency and controls on automatically renewing subscriptions?

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Perspective - Snapshot

Amended Digital Services Act adopted by European Parliament

Published on 12 Apr 2022. By Oliver Bray, Senior Partner

How will the European Parliament’s proposed amendments to the Digital Services Act affect consumers?

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Perspective - Snapshot

Ofcom guidance on advertising on video-sharing platforms

Published on 12 Apr 2022. By Oliver Bray, Senior Partner

What do operators of video-sharing platforms (VSPs) need to do to stay compliant with Ofcom’s guidance for advertising on their platforms?

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Perspective - Snapshot

Joint Committee publishes recommendations on the Online Safety Bill

Published on 12 Apr 2022. By Oliver Bray, Senior Partner

What recommendations have been made by the Joint Committee on the Online Safety Bill and how are these likely to affect service providers?

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Perspective - Snapshot

European Commission publishes guidance on price promotions under the Omnibus Directive

Published on 12 Apr 2022. By Oliver Bray, Senior Partner

How should businesses interpret the pricing practices regulations that form part of the Omnibus Directive?

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Perspective - Snapshot

Snapshots Winter 2021

Published on 17 Jan 2022. By Oliver Bray, Senior Partner

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

Snapshots Autumn 2020

Published on 02 Nov 2020. By Oliver Bray, Senior Partner and David Cran, Head of IP & Tech

A roundup of key legal developments for the modern commercial lawyer.

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Perspective - Snapshot

ICO publishes guidance on AI decision making

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

How can companies comply with data regulation when using AI to make decisions affecting individuals?

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